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There is need for more action to be taken when it comes to understanding how plastic affects our planet. This is the clarion call by Optiven Group Chief Executive and Chairman of the Optiven Foundation, Mr. George Wachiuri. His sentiments come a few days shy of the global observation of the World Environment Day, whose theme focuses on solutions to plastic pollution under the hashtag #BeatPlasticPollution.

According to Wachiuri, the actions by all individuals will mean a win or a loss towards the benefits of managing or eradicating altogether. Speaking at a massive tree planting exercise in Kimuka Ngong, he called on investors in real estate to manage their waste at source even as they work to be a part of a community noting that this will also assist in efforts to recycle and reuse.

Wachiuri lauded local companies which are currently working on the recycling of plastics to see that they inject the economy with value through embracing the circular economy. Kenya banned the use of plastics in July 2019 but the use and pollution of plastics continues.

The menace has been a sore in efforts to improve the environment as well as increase biodiversity. Sadly if the current rates of pollution are not curbed, it is estimated that the number of fish will continue to diminish to make way for plastics in water bodies by the year 2050.

Plastic pollution is such a problem that it affects and pollutes land, water sources and ends up in livelihood. Is there more that we can do to save our planet? Clean up events involving the community provides an opportunity to also advocate for the benefits of environmental conservation. This can greatly help to create sustainable solutions and in the long run provide benefits for the community.

Advocacy also offers the platform to change mindsets and human behavior towards climate change and management or eradication of pollution. For example by advising the masses not to throw their waste into water bodies and open spaces, will assist greatly in managing waste and encourage proper waste disposal.

Use of science and innovation will lead to developing systems where communities can turn their waste into wealth. This will encourage a circular economy and provide opportunities to make income among other benefits for social economic development.

George Wachiuri  is a leading Entrepreneur, a Published Author, Philanthropist, Youth Empowerment Enthusiast, a Family man and CEO of Optiven Group.

Contact Optiven Group
Tel: 0790 300 300

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