Social media has power in business. It is not optional more like dressing up. It’s a key to get information about trends and to grow brands. Infact it is core to engagement on the global market at the touch of a button virtually.
- Connect with Customers – As a brand, social media helps you get in touch and connect with our customers
- Information Sharing – It also enables information sharing in real time.
- There’s an opportunity to grow sales – The brand awareness grows too via exposure on social media. People connect with brands that they see and can relate with. Be discovered.
- Social media humanizes the brand because brands should not be static – Meaningful relationships that are social are especially famous.
- Establishment of a brand as a thought leader and the chosen or preferred brand – Social media is also engaged by 49% of the population. This provides opportunity to connect and communicate with our target market. By sharing links you can increase traffic to the website
George Wachiuri is a leading Entrepreneur, a Published Author, Philanthropist, Youth Empowerment Enthusiast, a Family man and CEO of Optiven Group.